Where it started
In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Since its conception, the brand has been inspired by natural ingredients, such as botanicals, and known for its iconic white packaging and signature fragrance. Miller saw the opportunity to bring out hair’s natural beauty, touchable and full of movement.
Today, Biolage is recognized worldwide as a leader in professional haircare, taking haircare to new levels by offering high-performance and professional-quality products inspired by botanicals, and that reputation continues to grow. Biolage is committed to consistently improving its formulas and sustainability standards. We recognize that sustainability is a journey of continuous improvement and we invite you to join us.
Our Mission
ELEVATE the professional beauty industry through innovations in high performing, clean, natural and sustainable formulas and packaging.
CREATE memorable salon experiences and stunning hair results.
EDUCATE hairstylists and consumers on sustainable beauty practices.
COMMITTED TO HEALTHY HAIR
FOR HEALTHY HAIR
THE INGREDIENTS
Each natural ingredient is chosen consciously, and rivals the performance of most synthetic ingredients on the market.
PERFORMANCE
We strive to transform hair to its healthiest state, because to us natural means professional results.
FOR EVERY HAIR NEED
The catalogue provides an assortment of solutions that solve hair issues from itchy scalp to the most porous ends, for always-healthy hair with movement and shine.
